Beauty Brands Are Glamorizing Cigarettes Again
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Humans have an inherent proclivity toward forbidden fruit. Late party nights ahead of early days, that gratuitous last pour of wine, toxic situationships you know will never go anywhere. It’s hard to resist finding relief in guilty pleasures, even ones we know to be actively detrimental. That especially goes for cigarettes, which have made a bona fide comeback in popular culture—and their appearance in the beauty space is rising from an occasional cameo to a prominent force.
Recent product launches are rife with smoking symbolism, both blatant and subtle, intentional and seemingly not. Late last year, m.ph launched slender lipsticks called Lip Ciggies, which the brand marketed as “hard to quit.” Glossier’s latest holiday collection included a limited-edition Zippo lighter (the sole intended use for which, the brand tells Allure, is lighting its candles; Glossier also states that it does not condone smoking). L’Objet quickly sold out of its recent Smoking Lips incense and fragrance set, and the same goes for designer Rick Owens’ collaborative oral care collection with Selahatin, which was inspired in part by his smoking habit. Cigarette-inspired lipstick cases are currently going viral on TikTok Shop; they feature an image of Lana Del Rey above a faux health advisory label that reads: “Smoking kills, but we were born to die anyway,” a reference to her 2012 song. (Allure contacted representatives for m.ph and L’Objet for comment on their respective products and did not receive a response by the time of publication.)
It’s not just the products; the aesthetic of smoking itself is also on the rise. Smoking-related searches have spiked on Pinterest. On TikTok, you might have seen videos people getting their hands on the sleek packs of Vogue cigarettes (not affiliated with the fashion magazine, by the way) on European trips, or niche fragrance and makeup moments that wink knowingly at the taboo. Valentino Beauty’s Studio 54-themed fashion week party included cigarette girls–though the cigarettes on their trays were candy, alongside fragrance samples (New York City’s 2002 indoor smoking ban still stands). At the spring 2026 shows, at least three designers featured models smoking as they strutted down the runway. It’s a direct pushback to the overly sanitized “clean girl” ideal. If you think that instinct feels reactionary, then you’d be right. And it was bound to happen eventually.
“It’s a direct pushback to the overly sanitized “clean girl” ideal. And it was bound to happen eventually.”
In beauty, everything moves by pendulum swing. One moment, we recoil at the idea of altering our appearance a certain way—remember when we all plucked our eyebrows razor-thin?—or indulging in a dubiously safe wellness fad, only for those same behaviors to become so pervasive they feel second nature or even aspirational. Whether by whim or at the behest of a viral social media moment, the trend du jour is often one that existed in the past and was simply rewritten overnight. It’s within this constant churn of ideals and contradictions that cigarettes are now being recontextualized.
Think of any 1920s flapper, smoldering ’60s vixen, or Cosmo-clutching ‘90s Manhattanite: she’ll likely have a cigarette hanging from her lips or balanced between her fingers. It’s an oddly eternal image that has circulated endlessly across decades of cultural ephemera. It’s elegance. It’s sleaze. It’s gross. It’s natural. It’s highbrow or lowbrow, depending on the poison you pick (or, rather, the narrative rationalization you ascribe to it). It’s also, of course, absolutely terrible for your body in every conceivable way.
We’re no longer in an era of ignorant bliss or naive nonchalance around the dangers of cigarettes (which were once widely advertised as being good for our health). Despite a collective understanding of the consequences—smoking kills, after all—it’s not as though anyone ever truly stopped. Even as traditional cigarettes fell out of favor throughout the past two decades—only 1.4 percent of teenagers today report cigarette use, according to the FDA—nicotine use itself has persisted, shapeshifting into vapes, patches, and ZYN pouches, each with youth-forward aesthetics of their own, if not the same cultural romance. If anything, cigarettes take it a step further; offering a tactile respite that counters the plastic rigidity of vapes.
“It’s elegance. It’s sleaze. It’s gross. It’s natural. It’s also, of course, absolutely terrible for your body in every conceivable way.”
Still, the consequences are real. “Smoking is never in style—we aren’t talking skinny jeans or bell bottoms,” says board-certified dermatologist Mona Gohara, MD. “We’re talking carcinogens, which are never cute.” And, far short of cancer, yellowed teeth and nails, she says, are just the beginning of the aesthetic consequences; smoking severely impacts skin health and appearance, accelerating collagen and elastin breakdown, deepening wrinkles around the mouth and eyes, dulling skin tone, thinning hair, and restricting blood flow that delivers oxygen and nutrients to skin cells. Briefly set aside during a smoke break, these indisputable truths stand in stark contrast to our collective obsession with the perfectly smooth and “snatched” look, sustained by the proliferation of wrinkle-reducing injectable procedures and facelifts.
Even as we continue to indulge a harmful habit that makes us, for lack of a better term, uglier, people won’t kick the habit—or at least stop aestheticizing it. Which, I won’t lie, I understand. There’s something about a cigarette in the right kind of ambience that functions as a sort of aesthetic appendage. A rouge-smudged butt or sparking up with both hands is visually evocative, like peering over a mysterious pair of shades or flipping open a compact. Some Gen Xers today look back fondly at the days when they would light up a cigarette when they needed an escape or a distraction to kill dead time—today they light up their iPhones and start doomscrolling.
But beyond aesthetics, the newfound pervasiveness of cigarettes only makes more sense when you take a step back and look at the bigger cultural picture. In an era where GLP-1 drugs are increasingly framed as a get-skinny-quick scheme—one many find irresistible despite mounting concerns about long-term effects—the return of cigarettes feels less accidental. The hyperfixation around wellness has splintered into a whole spectrum of archetypes—from Pilates princesses to “that girl” (whoever she is) and everything in between—and cigarettes sit on its the ever-growing fringes. They function as a kind of cultural foil of indulgent destruction, a release of the burden of constantly striving for perfection, or at least keeping up that appearance.
"That people would lean into something unabashedly detrimental feels perversely inevitable."
On that note, it’s hard to ignore the growing nihilism that our current political climate—and environmental climate, for that matter—is igniting. In 2025, roughly one in four adults under 30 report experiencing depression, a rate that has more than doubled since 2017, according to Gallup. We’re conditioning ourselves to live with the ubiquitous sense of doom, and in the face of global disorder and disarray, a cigarette posits itself as harmless in comparison.
In a cultural milieu burnt out on manufactured physical perfection, smoking becomes the resistant counterpart to relentless optimization—something gritty to cut through the gloss, something real that grounds in space and time. That people would lean into the allure of something unabashedly detrimental feels perversely inevitable. Whether that’s a decisive algorithmic shift or a lasting, culturally-informed habit is yet to be seen, or rather, consumed.
11 Best Korean Skin Care for Dry Skin to Get Lasting Hydration
Collage: Paula Balondo; Source images: Courtesy of brandsSave this storySave this story
When choosing the best Korean skin care for dry skin, you’ll discover formulas that not only provide instant moisture but also work to keep your skin gloriously hydrated all day long. Rather than relying solely on heavy occlusives or thick creams, K-beauty skin care often takes a layered, barrier-first approach that prioritizes water-based hydration, reinforces the moisture barrier, and then locks everything in without leaving skin greasy or overloaded.
That approach is especially helpful for dry skin (which lacks oil) and dehydrated skin (which lacks water) alike. In both cases, the barrier isn’t doing a great job of holding onto moisture, so hydration escapes faster than you can replace it. Popular Korean beauty ingredients like Centella asiatica (cica), ceramides, and collagen show up again and again because they help dry skin stay calmer, stronger, and better at holding onto moisture over time. And while you don’t necessarily need a multi-step routine to make this work, we pulled together standout picks across each category that make dry skin feel softer, smoother, and a lot less tight.
Our Top Korean Skin Care for Dry Skin
- Best Serum: Beauty of Joseon Glow Serum, $17
- Best Cleanser: Banila Co. Clean It Zero Original Cleansing Balm, $21
- Best Sunscreen: Laneige Hydro UV Defense EX Sunscreen SPF 50+, $30
- Best Moisturizer: Dr. Althea PDRN Reju 5000 Cream, $29
- Best Toner Pads: Mediheal Daily Collagen Ampoule Toner Pads, $24
- Best Mist: Aestura AtoBarrier365 Cream Mist, $21
- Best Toner: I’m From Rice Toner, $24
- Best Eye Cream: Sulwhasoo The Ultimate S Eye Cream, $270
- Best Essence: Amore Pacific A.O. Reboot & Renew Essence, $130
- Best Mask: Illiyoon Ceramide Ato Concentrate Gel Face Mask, $25
- Best Exfoliator: Dr. Jart+ Pore.Remedy PHA Exfoliating Serum, $46
Frequently Asked QuestionsLargeChevron
- What are the most popular K-beauty ingredients for dry skin?
- Do I really need multiple steps if my skin is dry?
- Are toners and essences necessary for dry skin?
- Meet the experts
- How we test and review products
- Our staff and testers
Best Serum: Beauty of Joseon Glow Serum
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Beauty of Joseon
Glow Serum
Amazon
Olive Young
Sephora
Allure associate beauty editor Annie Blay-Tettey applying the Beauty of Joseon Glow Serum
Annie Blay-Tettey
Why it's worth it: Every serum promises immediate glow, but dry skin requires hydration that sticks around. Beauty of Joseon’s Glow Serum leans on that idea by pairing hanbang herbal ingredients with modern actives that help skin hold onto moisture, rather than just looking glassy for a few minutes. There’s gentle exfoliation courtesy of betaine salicylate, a mild beta-hydroxy acid that buffs away little flakes and rough patches dry skin tends to collect. Then the comfort kicks in: Propolis, the resin bees make to seal and protect their hives, brings calming, antibacterial, and barrier-supporting benefits, helping prevent moisture from evaporating from your skin. Niacinamide and turmeric add a clarifying, brightening effect without irritation.
Tester feedback from associate beauty editor Annie Blay-Tettey
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“I'm always on a quest to find products that will boost my skin's glow and this niacinamide-based serum has been a great addition to my arsenal. I love how the jelly texture sinks into my skin without leaving a sticky residue. Plus, it pairs great with my moisturizers and Beauty of Joseon SPF—it never pills.” —Annie Blay-Tettey, associate beauty editor
More to know
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- Key ingredients: propolis extract, niacinamide, betaine salicylate (BHA)
- Fragrance-free: yes
Best Cleanser: Banila Co. Clean It Zero Original Cleansing Balm
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Banila Co.
Clean It Zero Original Cleansing Balm
Amazon
Ulta Beauty
Soko Glam
Allure commerce editor Sarah Han applying the Banila Co. Clean It Zero Original Cleansing Balm
Sarah Han
Why it's worth it: We know you have your pick when it comes to Korean cleansers—and TBH, our favorites seem to change every week—but Banila Co.’s Clean It Zero Original Cleansing Balm is the one we keep coming back to. You’ve probably seen the pink tub make a cameo on TikTok, scooped like sherbet, and melt makeup like magic. For those with dry skin, the comforting formula is powered by nourishing jojoba and olive oils that dissolve dirt and SPF without stripping away the good stuff. Cranberry, pomegranate, and acerola extracts add antioxidant bonus points—and best of all, it rinses off without a filmy aftermath. “I love the soft, milky texture of the balm and how it leaves the skin feeling smoother and more hydrated,” says Claire Chang, MD, a board-certified dermatologist based in New York City, who finds that it does a great job at removing even the most stubborn of eyeliners and mascaras.
Tester feedback from commerce editor Sarah Han
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"You never forget your first cleansing balm. Like many, Banila Co's Clean It Zero was my formal introduction to the superior method of double-cleansing, and the results were real. My skin cleared up so fast once I started using this balm. (This is also around the time I finally started taking sunscreen seriously—hey, post-college isn't that bad—and we should all know by now that oil-based cleansers do the bulk of sunscreen removal, so less clogging and debris = clearer skin. Yay!) Not to mention, I started actually liking cleansing my face more; this sherbet-y balm is extra satisfying to spread and massage in." —Sarah Han, commerce editor
More to know
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- Key ingredients: Centella asiatica, madecassoside, olive oil, jojoba oil
- Fragrance-free: yes
Best Sunscreen: Laneige Hydro UV Defense EX Sunscreen SPF 50+
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Laneige
Hydro UV Defense EX Sunscreen SPF 50+
Amazon
Sephora
Allure contributing commerce editor Christa Joanna Lee applying the Laneige Hydro UV Defense EX Sunscreen SPF 50+
Christa Joanna Lee
Why it's worth it: Korean sunscreens really are in a league of their own—they’re light, elegant, and make you forget you’re wearing SPF at all. There’s no shortage of great K-beauty sunscreens, but Laneige’s Hydro UV Defense Sunscreen manages to stand out from the pack. It has a silky, fluid texture with glycerin and the brand’s hydro-ionized minerals to pull water into the skin, so you get that hydrated, healthy sheen without veering into slip-and-slide territory. And because it doesn’t pill (even over makeup, according to our tester), it makes it much easier to reapply SPF every two hours.
Tester feedback from contributing commerce writer Christa Joanna Lee
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"The Laneige Hydro UV Defense Sunscreen has that perfect in-between texture—not so watery that it slips through your fingers, but not thick or greasy either. It feels amazing on bare skin, and surprisingly, it layers really well over my tinted moisturizer when I reapply throughout the day—just a little bit of glow that shows off healthy skin." —Christa Joanna Lee, contributing commerce writer
More to know
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- Sunscreen type: chemical
- Key ingredients: avobenzone (2.5%), homosalate (7%), octisalate (4.5%), cctocrylene (9%), cica, glycerin, hydro-ionized mineral water
- Fragrance-free: no
Best Moisturizer: Dr. Althea PDRN Reju 5000 Cream
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Dr. Althea
PDRN Reju 5000 Cream
Amazon
Allure social director Kassidy Silva applying the Dr.Althea PDRN Reju 5000 Cream
Kassidy Silva
Why it's worth it: By now, you’ve probably heard of PDRN (polydeoxyribonucleotide), and while the traditional version is derived from salmon DNA, Dr.Althea’s PDRN Reju 5000 Cream opts for a plant-based, probiotic-derived vegan alternative that works just as well in your skin, all without any animal ingredients. The appeal for dry skin is pretty straightforward—instead of just sitting on top and making you look dewy for a couple of hours, it helps your skin hang onto moisture longer by supporting repair and barrier strength. Three types of hyaluronic acid and Centella asiatica provide instant relief from tightness and flakes. The lightweight, non-greasy texture makes it an ideal daily moisturizer for both day and night.
Tester feedback from social director Kassidy Silva
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“With dry sensitive skin, I'm always on the hunt for a new moisturizer to get me through the winter months. I have a few non-negotiables when I'm making a selection; it must be lightweight, wear well under makeup, and be easy to pack for travel (I have no interest in changing my skin-care routine on the go). Two months into using the Dr.Althea PDRN Reju 5000 Cream, and I have no notes. It has left my skin hydrated and glowy every morning.” —Kassidy Silva, social director
More to know
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- Key ingredients: ceramides, fatty acids, tea tree leaf water, niacinamide
- Fragrance-free: yes
Best Toner Pads: Mediheal Daily Collagen Ampoule Toner Pads
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Mediheal
Daily Collagen Ampoule Toner Pads
Amazon
Ulta Beauty
Allure editor in chief Jessica Cruel applying the Mediheal Daily Collagen Ampoule Toner Pads
Jessica Cruel
Why it's worth it: Is it an ampoule? Is it a toner? Is it a mask? Mediheal’s Daily Collagen Ampoule Toner Pads are all of the above—a.k.a. a built-in shortcut for nights when your skin-care patience taps out after cleansing. Each pad is soaked in a silky, essence-y formula that plumps on contact with humectants like glycerin, hydroxyethyl urea, and betaine. Collagen extract joins soothing allantoin and hydrogenated lecithin to soften fine lines and temper irritation, while a peptide blend adds that extra firming bounce. Ceramides and olive oil round things out with light barrier support. As we learned from our tester, you can leave them draped on your cheeks like mini masks for extra payoff, or swipe them on like a classic toner pad—just peel, press, and glow.
Tester feedback from editor in chief Jessica Cruel
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“On my last trip to Seoul, I was gifted some Korean toner pads by the EIC of Allure Korea. Since then, I have been hooked. Imagine if your favorite cotton pads were dunked in soothing serum and super-sized. That is how these toner pads work. I like to put three on my face (one on each cheek and one on my forehead) while I brush my teeth. These collagen ones from Mediheal are especially helpful in the winter, when I feel my skin is driest on my cheeks. You're probably thinking, 'Why not just do a sheet mask?’ Well, these patches keep me from being incapacitated from moving my face. The size also allows you to mix and match different actives at one time. You could do moisture on the cheeks with blemish-fighting tea tree on your forehead.” —Jessica Cruel, Allure editor in chief
More to know
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- Key ingredients: collagen, ceramides, peptides, olive oil
- Fragrance-free: yes
Best Mist: Aestura AtoBarrier365 Cream Mist
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Aestura
AtoBarrier365 Cream Mist
Amazon
Olive Young
Sephora
Allure commerce producer Sarah Hoffmann applying the Aestura AtoBarrier365 Cream Mist
Sarah Hoffmann
Why it's worth it: There’s a time and a place for your 10-step glass skin ritual, and other moments where you just need to mist and go. But Aestura’s AtoBarrier365 Cream Mist isn’t your average spritz; the 2025 Best of Beauty Award winner delivers an ultrafine cloud of ceramide-rich hydration that helps reinforce your skin’s barrier and relieves midday tightness or dryness on the fly. What sets it apart is its unique emulsified formula—the ceramides stay evenly suspended so there’s no shaking required, and you get the same nourishing mist from the first pump to the last. It feels weightless, layers effortlessly over makeup, and calms parched, irritated skin with a soft, breathable finish.
Tester feedback from commerce producer Sarah Hoffmann
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“This face mist has not left my bag since the day I got it. I can't tell you how many times (and in how many public places) I've whipped it out for a quick dose of cooling hydration. I love Aestura because the entire line is very sensitive skin-friendly and this mist is no exception. No matter how often I use it, it never irritates or over-saturates my prone-to-clogging pores.” —Sarah Hoffmann, commerce producer
More to know
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- Key ingredients: ceramides, squalane, glycerin
- Fragrance-free: yes
Best Toner: I’m From Rice Toner
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I'm From
Rice Toner
Amazon
Ulta Beauty
Soko Glam
Han applying the I’m From Rice Toner
Sarah Han
Why it's worth it: It feels like every time we’ve tried to categorize this toner, it outdid itself: First, we called it our favorite milky toner, then our favorite rice toner, and then we just went for it: It’s our favorite Korean toner, period. “This best seller uses rice extract, rich in natural starches and proteins, to brighten and soften, and gives me that lit-from-within glow,” says Charlotte Cho, co-founder of Soko Glam based in New York City. It also features ferulic acid to help fend off environmental stressors (bonus: ferulic acid also stabilizes other actives along the way). The supporting players are just as solid: adenosine for repair and bounce, niacinamide for brightness and tone, and enough humectants to keep hydration going all day without stickiness or shine. It plays nicely with most skin types and improves texture, clarity, and comfort in just a few swipes.
Tester feedback from Han
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"A hydrating toner or essence is a non-negotiable step of my daytime and nighttime routines. I'm From Rice Toner instantly plumps my skin, giving it a brighter, refreshed look and prepping it for the serums, moisturizers, and sunscreens to follow. Now that we're in the office four days a week, I can't be bothered to wear makeup every day—but at least my skin looks nice and glowy." —Sarah Han, commerce editor
More to know
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- Key ingredients: goami rice extract, adenosine, niacinamide
- Fragrance-free: yes
Best Eye Cream: Sulwhasoo The Ultimate S Eye Cream
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Sulwhasoo
The Ultimate S Eye Cream
Nordstrom
Sephora
Why it's worth it: You might not even be convinced you need eye cream in your life—and yes, this is the priciest product on our list. But Sulwhasoo’s The Ultimate S Eye Cream makes a compelling case for taking eye care seriously. Featuring Ginseng Berry SR, a proprietary extract derived from the rare ginseng berry that’s harvested for just one day after 1,000 days of cultivation. Only one gram (!) of extract comes from every 600,000 grams of fruit, yielding syringaresinol at 200 times the concentration of untreated berries. Syringaresinol is a plant-derived antioxidant that helps defend against oxidative stress while supporting elasticity—essentially a firming, smoothing, and anti-inflammation triple play that shows up nicely on thin, delicate undereyes. The texture seals the deal: “It’s thick and creamy, yet completely melts upon skin contact to nourish and smooth the delicate, dry undereye area,” says Jane Yoo, MD, a dual board-certified dermatologist based in New York City. Peptides, shea butter, and meadowfoam oil add hydration and bounce.
More to know
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- Key ingredients: ginseng berry SR, peptides, shea butter, meadowfoam oil
- Fragrance-free: yes
Best Essence: Amore Pacific A.O. Reboot & Renew Essence
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AmorePacific
A.O. Reboot & Renew Essence
Nordstrom
Why it's worth it: Are essences essential? In K-beauty, the answer is a resounding yes. They sit between toner and serum—lighter than the latter, more concentrated than the former—and their whole job is to prep skin so the rest of your routine works harder with less effort. Amorepacific’s A.O. Reboot & Renew Essence takes that prep step and also makes it protective. Its proprietary antioxidant is almost four times stronger than vitamin C, which helps defend against the everyday stressors (UV, pollution, and other environmental damage) that break down collagen and speed up visible aging. Protease, a gentle enzyme, smooths texture and helps strengthen the moisture barrier so skin stays bouncier, less reactive, and better hydrated. “This serum has a light, watery texture and is designed to absorb deeply,” says Dr. Yoo. The bigger promise: Glow today and slow the look of aging over time.
More to know
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- Key ingredients: A.Oxinol, protease, camellia sinensis leaf extract, panthenol
- Fragrance-free: yes
Best Mask: Illiyoon Ceramide Ato Concentrate Gel Face Mask
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Illiyoon
Ceramide Ato Concentrate Gel Face Mask
Amazon
Why it's worth it: If you’re already a fan of Illiyoon’s beloved Ceramide Ato Lotion, Ceramide Ato Concentrate Gel Face Mask takes those same barrier-strengthening powers and puts them into a bouncy hydrol mask to nourish your face while you sleep. The ceramides in these masks help fill in the teeny “gaps” between skin cells so moisture doesn’t escape and your barrier stays calm, cushy, and unbothered. Meanwhile, a slow-release delivery system keeps sending hyaluronic acid and nutrients into your skin throughout the night, so the payoff is extra plumpness by morning. “This gel mask feels so cooling and soothing and is deeply hydrating without feeling heavy,” says Joyce Park, MD, a board-certified dermatologist based in Washington.
More to know
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- Key ingredients: soy-ceramide and low-molecular weight collagen, hyaluronic acid–infused blue capsules, madecassoside
- How to use it: leave on for 1-4 hours or overnight
- Fragrance-free: yes
Best Exfoliator: Dr. Jart+ Pore·Remedy PHA Exfoliating Serum
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Dr. Jart+
Pore·Remedy PHA Exfoliating Serum
Amazon
Sephora
Why it's worth it: Strolling through the streets of Seoul, you might start to wonder where everyone’s pores went. Dr. Jart+’s Pore·Remedy PHA Exfoliating Serum gets you a little closer to the answer. “It’s a gentle, water-light formula that uses 7% polyhydroxy acid (PHA) to resurface and smooth skin without irritation,” says Dr. Yoo. Because PHA consists of larger molecules than alpha- or beta-hydroxy acids, they don’t dive as deep—which, according to Dr. Yoo, “makes it more suitable for dry and sensitive skin.” Beyond exfoliation, panthenol, adenosine, and glycoproteins help hydrate and add a little bounce back, while macadamia seed oil keeps the finish cushioned rather than tight. There’s no added fragrance, but a blend of spearmint, peppermint, and eucalyptus oils brings a subtle, fresh scent that gently wakes up skin.
More to know
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- Key ingredients: polyhydroxy acid, macadamia seed oil, panthenol, spearmint, peppermint, eucalyptus
- Fragrance-free: yes
Frequently Asked Questions
What are the most popular K-beauty ingredients for dry skin?
K-beauty skin-care routines lean hard on ingredients that don’t just moisturize the surface but help the skin hold on to hydration long-term. Centella asiatica is a big one. Dr. Yoo notes that cica compounds like asiaticoside and madecassoside are “associated with calming inflammation and supporting skin repair,” which is why they show up so often in products for dry and sensitive skin. There’s also evidence that cica “improves barrier function and reduces transepidermal water loss,” helping skin stay hydrated instead of leaking moisture out.
Ceramides are another K-beauty staple for dryness. They’re lipids that naturally make up part of the skin barrier. As Dr. Yoo explains, ceramides “fill in the gaps between skin cells to prevent moisture loss and strengthen the barrier,” which can leave dry skin feeling smoother, more comfortable, and less reactive over time.
Do I really need multiple steps if my skin is dry?
Short answer: not necessarily, but a couple of steps can make dry skin a lot happier. Dr. Yoo explains that dryness is often tied to “a weakened skin barrier,” so fixing it usually takes more than one product. Layering can be helpful because “hydration needs to be delivered into the skin and then sealed in,” which is why a toner or essence plus a moisturizer tends to work better than either alone. Sunscreen also earns a spot, since “UV exposure can further damage the skin barrier and worsen dryness over time.” That said, you don’t need a 10-step routine: “A simple, consistent regimen with well-chosen steps is more effective than using many products incorrectly,” says Dr. Yoo.
Are toners and essences necessary for dry skin?
Toners and essences aren’t mandatory Korean skin-care products, but can be very helpful for people with dry skin. Hydrating toners, in particular, can take the edge off that tight, squeaky feeling that sometimes follows cleansing. For dryness, Dr. Yoo emphasizes that these steps are most useful when they include “hydrating and barrier-supportive ingredients rather than exfoliating acids or astringents,” which can worsen dryness. And there’s no universal rule here. “Everyone tolerates products differently,” she says. Some people with dry skin thrive with a hydrating toner or essence layered in, while others do perfectly well skipping them and focusing on cleanser, moisturizer, and sunscreen.
Meet the experts
- Charlotte Cho, co-founder of Soko Glam based in New York City
- Joyce Park, MD, a board-certified dermatologist and founder of Skin Refinery based in Washington
- Jane Yoo, MD, a dual board-certified dermatologist and Mohs surgeon based in New York City
How we test and review products
Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?
For our review of the best korean skin care for dry skin, we enlisted the help of multiple editors, writers, contributors, cosmetic chemists, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
10 Best Shampoos for Itchy Scalps That Offer Fast Relief
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If your scalp’s been bugging you with that all-day discomfort, the best shampoos for itchy scalps can offer a temporary respite while you figure out the cause—which can, more often than not, feel like a guessing game. “An itchy scalp can be triggered by various factors, like dandruff from an overgrowth of the yeast malassezia, or a sensitive scalp affected by eczema or contact dermatitis, which can stem from environmental allergens,” says Kseniya Kobets, MD, a board-certified dermatologist in New York City. “Psoriasis and product buildup from dry shampoo, oils, or treatments can also clog pores and throw off the scalp's microbiome, adding to the itch."
Our Top Shampoos for Itchy Scalps
- Best Overall: Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, $16
- Best for Oily Scalps: Oribe Serene Scalp Oil Control Shampoo, $52
- Best for Dry-Shampoo Users: Virtue Scalp Remedy Shampoo, $44
- Best for Color-Treated Hair: Olaplex No. 4C Bond Maintenance Deep Clean Clarifying Shampoo, $32
- Best Daily Shampoo: Kérastase Specifique Bain Divalent Shampoo, $46
- Best for Flakes: Vichy Dercos Selenium Sulfide Anti-Dandruff Shampoo, $20
- Best Clarifying Shampoo: Malibu C Un-Do-Goo Clarifying Shampoo, $18
Fortunately, relief is just a wash away with the help of the right scalp treatments from our derms. We’ve gathered the shampoos that go beyond basic cleansing to calm irritation, eliminate flakes if you also have dandruff, and restore overall balance. These formulas, featuring gentle exfoliators to clear buildup and soothing hydrators, are packed with the ingredients your scalp needs to feel calm and happy again. "Shampoos with ingredients like zinc pyrithione, ketoconazole, aloe vera, salicylic acid, tea tree oil, and apple cider vinegar help soothe irritation, reduce inflammation, and tackle potential causes like dandruff or dryness," says Adam Mamelak, MD, a board-certified dermatologist based in Georgetown and Cedar Park, Texas. “Other beneficial ingredients include hydrating coconut oil, refreshing peppermint oil, and calming chamomile extract.”
But don’t worry—we won’t leave you decoding ingredient lists for days. We’ve rounded up the best itch-fighting shampoos that put these hardworking ingredients to work, so you can finally get some relief.
Frequently Asked QuestionsLargeChevron
- What is the best shampoo for scalp itch?
- How do I stop my scalp from itching?
- Why is my scalp itchy but no dandruff?
- Meet the experts
- How we test and review products
- Our staff and testers
Best Overall: Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole
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Nizoral
Anti-Dandruff Shampoo with 1% Ketoconazole
Amazon
Walmart
Why we love it: If you're all about immediate relief, Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole should be your go-to for soothing an itchy, irritated scalp. All the dermatologists we spoke with love this shampoo to treat conditions like seborrheic dermatitis—those stubborn, oily patches that result in yellow or white scales. "Ketoconazole, the main ingredient in Nizoral, is an antifungal agent with anti-inflammatory effects," says Dr. Mamelak. “It targets malassezia, a yeast that naturally lives on our skin but can lead to irritation for some people. By controlling this yeast, Nizoral not only calms the itch but also tackles the scaliness and oiliness that come with seborrheic dermatitis,” making a true hero for uncomfortable scalps, he says.
Tester feedback from senior shopping director Shanna Shipin
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"Eczema doesn't just plague my skin—it hits me with an intensely itchy(!!) and flaky scalp. Needing a gentle yet effective solution, my doctor long ago suggested I use Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, and it's helped me manage the snowy flakes of dandruff over the years. Nizoral has helped me tackle suspected fungal acne breakouts on my forehead, too. Those tiny acne bumps hate to see the blue shampoo coming.” —Shanna Shipin, senior shopping director
More to know
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- Key ingredient: 1% ketoconazole
- Fragrance-free: yes
- Who it’s for: people with irritated scalps and dandruff
Best for Oily Scalps: Oribe Serene Scalp Oil Control Shampoo
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Oribe
Serene Scalp Oil Control Shampoo
Amazon
Nordstrom
Dermstore
Why we love it: Oribe has perfected the art of endless good hair days with salon-quality products, and when it comes to soothing even the angriest, itchiest scalps, the Serene Scalp Oil Control Shampoo knows just what to do—especially if excess oil is the culprit for your itch. Too much oil can create the perfect Petri dish for buildup, sweat, dirt, and dead skin cells to make residence on your scalp, which only fuels irritation. This gem of a shampoo calms irritation, controls oil, and brings balance back to your scalp’s microbiome thanks to green marine algae and prebiotics. And, as per usual with Oribe’s products, it smells incredible.
Tester feedback from social director Kassidy Silva
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“Scalp bliss is the only way to describe the Oribe Serene Scalp Densifying Shampoo and Conditioner. Dealing with psoriasis coupled with postpartum hair loss, my current hair needs are two-fold: improving density and reducing irritation. Oribe is my daily go-to. I use a generous amount of shampoo through my roots and hit the ends with a nickel-size amount of conditioner, then let it sit on my hair for five minutes before giving it a thorough rinse. After each wash, my hair has a boost in volume, and there's a bit less hair down the drain.” —Kassidy Silva, social director
More to know
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- Key ingredients: marine algae, prebiotics, amino acids
- Fragrance-free: no
- Who it’s for: people with oily scalps
Best for Dry-Shampoo Users: Virtue Scalp Remedy Shampoo
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Virtue
Scalp Remedy Shampoo
Amazon
Nordstrom
Dermstore
Why we love it: Just when you think it’s impossible to have an oily scalp one day and a dry, itchy one the next (IYKYK), it turns out your scalp’s microbiome might be calling for a reset. Just like the rest of the skin on your body, your scalp has its own ecosystem of bacteria and fungi that help manage oil production, barrier function, and even how reactive you are to products. When that mix gets thrown off—say, from over-washing or too much dry shampoo—it can skew toward excess sebum, flakes, or irritation seemingly overnight. Virtue’s Scalp Remedy Shampoo helps restore balance with a gentle, fragrance-free formula. Salicylic acid clears away buildup and flakes, while the brand’s signature Alpha Keratin 60ku protein supports stronger hair right at the root. Calming plant extracts like rosemary, green tea, and rice protein keep things soothed and comfortable so your microbiome can chill out.
Tester feedback from contributing commerce writer Christa Joanna Lee
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"As a beauty writer, a buildup of dry shampoo and scalp oils is basically an occupational hazard, so I’m picky about what I use to keep things in check. Virtue’s Scalp Remedy Shampoo—and the corresponding conditioner you actually apply directly to your scalp (which surprised me, since I’ve always been trained to focus conditioner on mid-lengths)—left my hair feeling clean but never weighed down. After just a couple of washes, I noticed less itchiness and zero dandruff. I still rely on my prescription ketoconazole 2% shampoo in the winter when my dry scalp is insufferable, but this is my new go-to for the rest of the year.” —Christa Joanna Lee, contributing commerce writer
More to know
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- Key ingredients: Alpha Keratin 60ku, white willow bark extract, ziziphus joazeiro bark extract, rosemary leaf, green tea, rice protein
- Fragrance-free: yes
- Who it’s for: people with oily or dry scalps
Best for Color-Treated Hair: Olaplex No. 4C Bond Maintenance Deep Clean Clarifying Shampoo
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Olaplex
No. 4C Bond Maintenance Clarifying Shampoo
Amazon
Nordstrom
Dermstore
Why we love it: An itchy scalp could be interfering with more than just your comfort; it might also be affecting your hair health. An unbalanced scalp can lead to inflammation, clogged follicles, and even breakage over time. Enter: Olaplex No. 4C Bond Maintenance Clarifying Shampoo, a sulfate-free formula that gently lifts away buildup from oil and styling products without stripping hair of its natural moisture. “It’s also a great shampoo for hard water buildup and also strengthening hair, enhancing shine, and delivering deep hydration,” says Anna Chacon, MD, a board-certified dermatologist in Miami, FL. Plus, it features Olaplex’s signature bond-building technology to reinforce hair at the core for a soothed scalp and stronger, shinier strands.
Tester feedback from Silva
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"Oils, topical solutions, creams, with scalp psoriasis keeping my hair healthy can feel like a full-time job. The Olaplex No. 4C Bond Maintenance Deep Clean Clarifying Shampoo and Conditioner are my solution to all the wear and tear I put on my hair. I use the duo once or twice a week to keep my hair long and strong." —Silva
More to know
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- Key ingredients: a patented bond builder (bis-aminopropyl diglycol dimaleate), hydrolyzed vegetable protein, citric acid
- Fragrance-free: no
- Who it’s for: people with dry, damaged hair
Best Daily Shampoo: Kérastase Specifique Bain Divalent Shampoo
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Kérastase
Specifique Bain Divalent Shampoo
Amazon
Sephora
Why we love it: If nothing can stop you from being a daily hair washer, then the least you can do is treat your scalp to a gentle cleanse. Kérastase’s Specifique Bain Divalent Shampoo uses amino acids to help rebalance sebum production and break up buildup without stripping—an important piece if itchiness stems from congestion or over-cleansing. Vitamin B6 then steps in to support the scalp barrier and defend against external aggressors (think pollution and sweat), which can worsen irritation and keep oil glands in overdrive. “Itch related to congestion often improves within a few washes, with steadier scalp comfort over time,” says Anetta Reszko, MD, a board-certified dermatologist based in New York City.
More to know
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- Key ingredients: amino acids, vitamin B6
- Fragrance-free: yes
- Who it’s for: people with excess oil
Best for Dandruff: Vichy Dercos Selenium Sulfide Anti-Dandruff Shampoo
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Vichy Laboratories
Dercos Selenium Sulfide Anti-Dandruff Shampoo
Amazon
Dermstore
Ulta Beauty
Why we love it: Come for the cooling menthol sensation, stay for the refreshingly deep clean that sweeps away flakes as you lather. Vichy’s Dercos Selenium Sulfide Anti-Dandruff Shampoo doesn’t just mask irritation; it uses selenium sulfide to target yeast-related flaking and redness at the source, while salicylic acid helps loosen and lift existing scales so they rinse away more easily. Glycerin keeps the cleanse from feeling too harsh, and niacinamide supports overall scalp comfort as things rebalance. “Many people notice meaningful improvement of flakes and itchiness with this shampoo within the first few washes, with fewer flare-ups when used consistently,” says Dr. Reszko.
More to know
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- Key ingredients: selenium sulfide, salicylic acid, niacinamide, glycerin
- Fragrance-free: no
- Who it’s for: people with flakes or dandruff
Best Clarifying Shampoo: Malibu C Un-Do-Goo Clarifying Shampoo
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Malibu C
Un-Do-Goo Clarifying Shampoo
Malibu C
Why we love it: If dry shampoo and styling products are part of your daily routine, your scalp will feel better with an occasional reset. Malibu C Un-Do-Goo Clarifying Shampoo is formulated to break down stubborn residue that regular washes could miss. “Buildup-related itch often improves only after residue is removed, and this shampoo is designed to lift styling products, hard-water minerals, and environmental buildup from the scalp,” says Dr. Reszko. A strong surfactant system (including sodium olefin sulfonate) creates a thorough, sudsy lather that leaves the scalp feeling clean and not stripped. Because it’s such a powerful clarifier, it’s best saved for once or twice a month rather than daily use.
More to know
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- Key ingredient: surfactants (sodium olefin sulfonate)
- Fragrance-free: no
- Who it’s for: people with product buildup or a congested scalp
Best for Damaged Hair: Briogeo Scalp Revival Dandruff Relief Charcoal Shampoo
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Briogeo
Scalp Revival Dandruff Relief Charcoal Shampoo
Nordstrom
Sephora
Why we love it: Charcoal…in your hair? But just like in skin care, it works like a magnet to draw out buildup and residue that cling to the scalp. Briogeo’s Scalp Revival Dandruff Relief Charcoal Shampoo pairs that with 3% salicylic and lactic acid to gently exfoliate while lifting excess oil and product gunk. “This formula gently cleanses while helping soothe itch and irritation, making it a good option for those balancing scalp concerns with fragile hair,” says Dr. Reszko. And while it’s fragrance-free, a touch of peppermint oil makes it smell great and feel refreshingly cool on the scalp.
More to know
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- Key ingredients: charcoal, salicylic acid, lactic acid, peppermint oil
- Fragrance-free: yes
- Who it’s for: people with fragile hair
Best Fragrance-Free: Seen Shampoo
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SEEN
Shampoo
Amazon
Dermstore
Ulta Beauty
Why we love it: If your scalp is super itchy but you’re not dealing with dandruff or flakes, it’s a sign you need more hydration. Seen Shampoo uses gentle, skin-soothing ingredients like bisabolol to calm itchiness while thoroughly cleansing your hair. “It’s formulated with mild, non-irritating ingredients ideal for sensitive scalps, especially those with eczema tendencies,” says Dr. Kobets. Some fragrance-free formulas don't exactly feel luxurious, but this builds to a satisfying foam. "Despite its gentle formula, the shampoo lathers up nicely to remove dirt and oil, so your scalp feels fresh and clean,” says Dr. Kobets.
More to know
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- Key ingredients: hemisqualane, bisabolol, squalane
- Fragrance-free: yes
- Who it’s for: people with sensitive scalps
Best for Scalp Psoriasis: Neutrogena T/Sal Therapeutic Shampoo
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Neutrogena
T/Sal Therapeutic Shampoo
Amazon
Walmart
Why we love it: Yes, the same exfoliating ingredient we trust and love in our skin care—salicylic acid—is also the star ingredient in the Neutrogena T/Sal Therapeutic Shampoo, designed to help manage dandruff, seborrheic dermatitis, and psoriasis. “Salicylic acid is a lipophilic beta hydroxy acid, meaning it can penetrate deeply into pores to remove excess oil. Its exfoliating properties also help shed dead skin cells from the scalp, reducing the itch and flakiness that come with these conditions,” says Brendan Camp, MD, a double board-certified dermatologist in the Tri-State Area. But hold onto your regular shampoo. “Focus this product directly on the roots and scalp, as it can dry out and strip natural oils from the rest of your hair,” advises Dr. Kobets. “For your lengths, use a second, regular shampoo to keep them hydrated and balanced.”
More to know
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- Key ingredient: 3% salicylic acid
- Fragrance-free: yes
- Who it’s for: people with thick or large flakes
Best Drugstore: Selsun Blue 2-in-1 Antidandruff Shampoo & Conditioner
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Selsun Blue
2-in-1 Antidandruff Shampoo & Conditioner
Amazon
Walmart
Why we love it: Some shampoos that tackle dandruff and clarify the scalp can leave the rest of your hair feeling a bit dry. Selsun Blue 2-in-1 Antidandruff Shampoo & Conditioner, however, was designed to specifically hydrate while gently lifting away flakes. "It contains selenium sulfide, which combats the Malassezia yeast, helping to regulate skin cell turnover and balance oil production," says Dr. Mamelak. Plus, its cooling sensation brings instant relief to itching and irritation. With its built-in conditioning ingredients, this product lets you skip a step in the shower (score). But if your hair needs a little extra moisture, apply a separate conditioner just to the ends. This way, you keep the shampoo’s active ingredients working at full strength on your scalp. The only catch? It does have a slightly medicinal scent, but for an itch- and flake-free scalp at just $8, that’s a minor trade-off worth making.
More to know
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- Key ingredients: 1% selenium sulfide, pyrithione zinc, salicylic acid
- Fragrance-free: no
- Who it’s for: people with dry, itchy scalps and dandruff
Frequently Asked Questions
What is the best shampoo for scalp itch?
If your scalp’s been feeling itchy and flaky, certain ingredients can bring you serious relief. Salicylic acid, a beta hydroxy acid, is a must-have because "it’s lipophilic, meaning it can penetrate deeply into pores to remove excess oil" and exfoliates dead skin cells, says Dr. Camp. Then there’s ketoconazole, an antifungal champion that "interferes with the formation of the fungal cell membrane," perfect for tackling scalp yeast that causes itch and flakes, he says. And don’t forget pyrithione zinc, which "inhibits the growth of malassezia yeast—a big culprit in dandruff,” he says.
How do I stop my scalp from itching?
A few lifestyle tweaks can make all the difference in stopping scalp itchiness (or preventing it before it even starts). Though your hair washing schedule can vary depending on your hair type and lifestyle, regular washing is key. "Listen to your scalp—when it gets oily and the volume decreases, then it’s time to wash it,” says Dr. Kobets.
Keeping your scalp clean helps prevent buildup that can trigger itchiness. Proper conditioning also matters, especially for oily scalps. “Make sure to keep conditioner away from the roots, focusing instead on the ends to maintain hair volume,” she says. Weekly scalp exfoliation is another great habit to adopt. “Once a week, try a scalp scrub or a wash with salicylic acid or tea tree oil, followed by a gentler shampoo for the rest of your hair. If your scalp is dry, scalp treatments with oils like rosemary, peppermint, or grapeseed can help,” says Dr. Kobets.
Beyond hair care, maintaining a balanced diet and managing stress are essential for scalp health. Hair follicles are "susceptible to stress and the hormone cortisol," so getting regular sleep and reducing stress can help keep itchiness at bay, she says. Gentle styling practices are also beneficial: Try to scale back on chemical treatments, reduce your use of hot tools, and refrain from tight hairstyles that tug on the scalp and cause it to get irritated. Finally, “keeping up with good hygiene and treating yourself to a regular scalp massage can boost circulation and create a healthier scalp environment overall,” says Dr. Kobets.
Why is my scalp itchy but no dandruff?
It’s possible that your scalp can be itchy without the presence of dandruff. “Dandruff is the term we use to describe the white and gray flaky skin that appears on the scalp, in the hair, and sometimes on our clothes. Not all conditions that cause itchy scalp are always associated with dandruff. Other conditions can also cause itchy scalp, including dry scalp, poor hygiene and overwashing, psoriasis, allergic reactions to hair dye and other exposures, fungal infections, and ringworm, as well as infestations such as lice. High stress, hormonal fluctuations, and underlying medical issues can also lead to an itchy scalp,” says Dr. Mamelak.
Meet the experts
- Brendan Camp, MD, a double board-certified dermatologist in dermatology and dermatopathology at MDCS Dermatology: Medical Dermatology & Cosmetic Surgery in the Tri-State Area
- Anna Chacon, MD, a board-certified dermatologist based in Miami
- Kseniya Kobets, MD, a board-certified dermatologist and Director of Cosmetic Dermatology at Montefiore-Einstein Advanced Care in NYC
- Adam Mamelak, MD, a board-certified dermatologist at Westlake Dermatology in Georgetown and Cedar Park, Texas
- Anetta Reszko, MD, a board-certified dermatologist based in New York City
How we test and review products
We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that’s never been tested by anyone with curls—right?
For our review of the best bond repair treatments, we enlisted the help of multiple editors, writers, contributors, and hair experts—many of whom want shinier, healthier-looking hair. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
Dessert-Themed Beauty Products Are Booming Because of Diet Culture
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In the early aughts, the beauty aisle doubled as a dessert menu. Bath & Body Works was churning out frosting-inspired mists, Lancôme’s Marshmallow Juicy Tube lip glosses lined the purses of teens and adults alike, and Jessica Simpson launched an entire line of edible body products that promised to taste as good as they smelled. (I can personally attest that they didn’t.)
While the era’s self-care routines were sugar-filled, its diet fads were decidedly sugar-free. Pro-anorexia forums thrived on LiveJournal, ads for workout programs and weight-loss pills dominated TV, and tabloids treated celebrity weight speculation like breaking news.
Fast forward 20 years, and we’ve somehow landed back in a strikingly similar cultural moment. After a fleeting moment in the 2010s, when the body-positivity movement gave us a glimmer of hope that beauty standards were finally broadening, the cultural celebration of thinness has returned with a vengeance. The resurgence started as a whisper with the rise of GLP-1 weight-loss medications like Ozempic and Wegovy and has since risen to a shout, reigniting the ultra-skinny ideal in a way we haven’t seen since the early aughts. Hashtags like #Y2KSkinny and #2000sSkinny climbed TikTok’s algorithm before the app started blocking searches for #SkinnyTok due to its glamorization of disordered eating (which, if you ask the experts, won’t help curb content that glorifies thinness or disordered eating).
All the while, I can’t help but notice that beauty, once again, is going all in on dessert. Scents of comfort—like vanilla, caramel, and tonka bean—have come back in full force just as diet culture has retightened its grip, a phenomenon I like to call “treat beauty.”
The rise of “treat beauty”
Food-scented beauty products have always existed, but they haven’t always occupied this much cultural and commercial real estate. Throughout much of the 2010s, fragrance trends skewed more seductive than edible: Spicy florals, musks, ambers, and earthy notes dominated perfume launches, with sweetness often playing a supporting role rather than the main event. Vanilla and other gourmand notes never wavered entirely, but in 2025, they moved decisively to center stage.
Right now, launches of dessert-themed fragrances are up 24% year over year, according to Mintel. In turn, gourmand notes like pistachio, milk, and honey have spilled over from perfume counters into body care, candles, and even makeup. “The trend now touches nearly every price point from personal fragrances to candles that evoke favorite foods and the memories attached to them,” says Linda G. Levy, president of the Fragrance Foundation.
In the back half of 2025 alone, Rhode Beauty celebrated Hailey Bieber’s birthday with limited-edition lip tints that smell—and taste—like tiramisu, vanilla soft serve, and crème brûlée (that’s on top of the numerous other glazed-donut-themed products she sells). Bath & Body Works’s Milk Bar collaboration turned the bakery’s best-selling confections into soaps and lotions, and Beekman 1802’s partnerships with Hershey’s and Libby’s promised "foodified" skin care inspired by chocolate bars and pumpkin pie.
"As we suppress our physical appetites, we subconsciously seek out new and different ways to satiate our senses."
The juxtaposition of all these little treat-themed products and our resurgent diet culture is jarring but not coincidental, if you ask nutritionist Jim LaValle, codirector of the Fellowship in Longevity Medicine at the American Academy of Anti-Aging Medicine. “Traditional diet culture emphasized restraint and guilt. Now we’ve entered a ‘controlled indulgence’ era where the messaging is: You deserve a treat, just not one that affects your waistline,” he says. “Beauty brands have tapped into that psychology brilliantly, offering calorie-free luxury through serums, masks, and candles.”
According to LaValle, there’s an explanation for this: As we suppress our physical appetites, we subconsciously seek out new and different ways to satiate our senses—and lately, the beauty market has provided plenty to feast on.
The scent of substitution
Scientists call this phenomenon hedonic substitution. “If food no longer triggers that same emotional satisfaction—say, when someone’s appetite drops or they’re trying to avoid certain foods—the brain naturally seeks an alternate ‘feel-good’ stimulus,” LaValle says. “That might be through scent, texture, touch, or even achievement-based rewards. It’s the nervous system doing what it’s wired to do: maintain balance in reward signaling.”
If LaValle’s theory can explain why our brains reach for new sources of satisfaction, sensory science shows how. Research has shown that when people see beautiful images of food (otherwise known as “gastroporn”), it activates the brain’s reward pathways—especially the dopamine-driven anticipation circuits—even if it doesn’t replicate the full biochemical response of actually eating.
Smell does the same thing. “When people are hungry and see or smell something they love, there is a huge increase in brain activity—greater than what’s triggered by sex or pornography,” says Charles Spence, PhD, a professor of experimental psychology at the University of Oxford, whose work focuses on consumer psychology, sensory marketing, and multisensory perception. “The biggest activations come not from eating but from anticipating food. Between 75 and 95% of what we taste actually comes from smell.”
That anticipatory thrill is what scented beauty products hijack so effectively. So much so that trend forecasters have started researching behavioral trends linked to hedonic substitution. Consumer trends firm InsightTrends, for example, has begun tracking what it calls “scent snacking” and even “disordered sniffing,” marketing terms meant to capture the practice of using fragrance, candles, body care, and other food-scented products as bite-sized hits of reward for the brain. Melissa Hago, a trend forecaster at WGSN, adds that “when food, time, or energy feel scarce, people look for micro-pleasures they can control. Right now, scent is one of the most accessible ways to do that.”
LaValle says that “these actions mimic the comfort of eating by engaging the same sensory and emotional circuits—scent, warmth, texture, anticipation, and routine,” but medical experts stress that catchy labels like these shouldn’t be mistaken for clinical reality. “Enjoying food-related scents on its own isn’t concerning,” says Lauren Hartman, MD, a board-certified pediatric and adolescent physician who specializes in eating disorders and body image. “What matters is the context—restriction, distress, rigidity, or guilt. Without that context, it’s simply a preference or a comforting ritual.”
“Instead of eating the cake, we buy the cream that smells like one. It’s the illusion of indulgence without the loss of control.”
Giving it a label like “disordered sniffing” is probably taking it a step too far, in fact. Hedonic substitution isn’t on the same psychological plane as impulse behaviors like emotional eating or stress shopping. “There are significant differences between these behaviors, and we don’t yet have research showing whether the comparisons hold up clinically,” Dr. Hartman says. “It’s not an apples-to-apples comparison.”
Being drawn to gourmand-scented beauty products is not an indication that a person is restricting food or engaging in diet culture; plenty of people just like the way cookies and cake smell, and who could blame them?. But to me, the phenomenon of hedonic substitution only makes it clearer why food-themed beauty products would spike in popularity in tandem with the resurgence of weight-loss medications and dieting.
When self-care becomes self-control
Although brands aren’t explicitly advertising their food-themed products as dieting tools, the way they’re marketed feels strikingly familiar for those of us who remember 2000s diet culture, when similarly scented beauty products were advertised as being decadent, yummy, and indulgent. Victoria’s Secret’s recent holiday collection included a body cream that “feels like velvety-smooth, light, and fluffy cookie frosting.” The whipped cream-style applicator of Vacation’s beloved Classic Whip SPF 30 promises “perfect peaks” of sunscreen. Snif makes a perfume called Room for Dessert, which the brand says “feels like pure harmony and smells like crème brûlée spiked with strawberry, vanilla, and cedar.”
Regardless of the intent, this language can have an impact. “Because smell is invisible, we rely on cues—words, packaging, imagery—to decide what we’re perceiving,” says Rachel Herz, PhD, a neuroscientist who researches the psychological science of smell, and the author of Why You Eat What You Eat. “If a label says something is calming, indulgent, or delicious, we’re primed to experience it that way. It’s not fake; it’s mind over matter.”
This plays into why psychotherapist Alegra Torel, LCSW, believes the rise of food-themed beauty products is connected to the way women in particular have been conditioned to manage desire by diet culture. “Brands are going straight for the core of our emotional memory,” she says. “Food is sensory and tied to recall—birthday cakes, family holidays, that feeling of warmth and love. They’re not just selling comfort; they’re selling a return to safety.” But that safety often comes with a catch. “We’re taught to see sweetness as bad, forbidden, something to earn,” Torel adds. “So instead of eating the cake, we buy the cream that smells like one. It’s the illusion of indulgence without the loss of control.”
By that logic, today’s best-selling scents aren’t just standing in for eating. They’re offering emotional regulation in a bottle, regulation that for some people would otherwise come from food. That link between scent and emotion is hardwired. Smell has direct access to the brain’s emotional center—the amygdala and hippocampus—which is why it can instantly change your mood or evoke comfort. “No other sense connects as immediately to emotion and memory,” Herz says.
Where beauty goes from here
Even as brands highlight comfort and sensory pleasure on the surface, the timing of the gourmand boom is hard to separate from the broader cultural context. It’s more than mere 2000s nostalgia: the rise of “treat beauty” mirrors this moment when pleasure—especially sweet, “indulgent” pleasure—is increasingly redirected and reframed as shameful. Though the behavior of hedonic substitution itself isn’t inherently harmful, my concern lies in the messaging. If scent continues to be framed as a guilt-free indulgence, it risks reinforcing the idea that actual indulgence is something to be managed.
But this moment also presents an opportunity. As brands experiment with scent as a tool for mood and mental health—collaborating with neuroscientists, creating “functional fragrances,” and reframing pleasure as wellness rather than a temptation to be resisted—the industry has a chance to rewrite its relationship with desire. If it continues down that path, there’s hope that the next era of fragrance won’t be about curbing our relationship with pleasure, but learning to reconnect with it.
Amazon Is Home to Our Favorite K-Beauty Products
Collage: Paula Balondo; Source images: Courtesy of brands, Allure editorsSave this storySave this story
If you weren't already clued in, you can buy the best Korean skin care on Amazon without ever leaving your couch. Both familiar (hey, CosRx and Laneige!) and newer-to-us brands (what’s up, Torriden and Abib?) pop up with each passing day. You've most likely heard of CosRx and Laneige, but make no mistake—there's a treasure trove of innovative Korean skin-care brands just waiting to be discovered.
Ever since we started incorporating Korean skin care into our lives years ago (some as early as 2015!), our skin has changed for the better. We could go on and on about how much we adore double-cleansing products, hydrating essences, cast-free sunscreens, and dryness-reversing sheet masks, but that would defeat the purpose of the rest of the story. If we had to sum it up, Korean skin-care formulas are supremely soothing and hydrating, gentle on all skin types, highly effective, and affordable. In other words, the stakes are low, and the rewards are high, high, high!
Our Top Korean Skin-Care Products on Amazon
- Best Overall: CosRx Advanced Snail 96 Mucin Power Essence, $25
- Best Acne Treatment: Mediheal Madecassoside Blemish Pads, $24
- Best Moisturizer for Dry Skin: Illiyoon Ato Ceramide Cream, $29
- Best Moisturizer for Oily Skin: Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, $24
- Best Mineral Sunscreen: Koolsol by Knours Ultra Light Invisible Mineral Sunscreen SPF 50, $25
- Best Chemical Sunscreen: Round Lab Birch Moisturizing Sunscreen UVLock SPF 45+, $28
- Best Gel Cleanser: Mixsoon PDRN Collagen Gel Cleanser, $12
- Best Eye Patches: Abib Collagen Eye Patches, $23
If you've ever been curious about the products and culture behind viral trends like glass skin, mochi skin, and PDRN, you've come to the right place. Or, if your goal is to simply better support and nourish your skin, we've got all the recommendations you need to build out a Korean skin-care routine with a few clicks on amazon.com.
Frequently Asked Questions
- What are the biggest Korean skin-care trends for 2026?
- Meet the experts
- How we test and review products
- Our staff and testers
Best Overall: CosRx Advanced Snail 96 Mucin Power Essence
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Cosrx
Advanced Snail 96 Mucin Power Essence
Amazon
Allure commerce editor Sarah Han applying Cosrx Advanced Snail 96 Mucin Power Essence
Sarah Han
Why it's worth it: A Korean beauty best-seller that's all over your FYP, worth the hype, and a one-way ticket to glass skin? That's CosRx's Advanced Snail 96 Mucin Power Essence, whose namesake ingredient (96% snail mucin) soothes blemishes, brightens acne scars, and evens out hyperpigmentation. This sensorially pleasing formula keeps it simple with just 11 ingredients, including two classics, hyaluronic acid and allantoin, to hydrate and calm your barrier.
Tester feedback from commerce editor Sarah Han
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“I’m a longtime fan of this hit brand. The texture is so fun and surprisingly not tacky seconds after applying. But more importantly, it gives my skin lots of love, glow, and bounce with every application. It's a must at any time of the year." —Sarah Han, commerce editor
More to know
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- Key ingredients: snail mucin, hyaluronic acid, allantoin
- Who it's for: everyone, especially those dealing with acne or hyperpigmentation
- Fragrance-Free: yes
Best Acne Treatment: Mediheal Madecassoside Blemish Pads
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Mediheal
Madecassoside Blemish Pads
Amazon
Allure senior commerce editor Sarah Felbin using the Mediheal Madecassoside Blemish Pads
Sarah Felbin
Why it’s worth it: If your skin tends to freak out over harsh actives, Mediheal’s Madecassoside Blemish Pads provide a much gentler approach to acne treatments. These toner pads are soaked in calming, Centella asiatica-derived ingredients (namely madecassoside) that help cool down angry breakouts while easing redness and irritation. The formula also delivers a boost of hydration via glycerin and allantoin, so skin feels comfortable and balanced, proving that moisture is equally essential when caring for acne.
You can use these like a regular toner pad, swiping one over clean skin before moisturizer to soothe and prep. Or, place them directly on stressed areas and leave them on for about 15 minutes as a quick mask. Once you remove the pads, pat in any leftover essence, and then follow up with the rest of your routine.
Felbin before applying the Mediheal Madecassoside Blemish Pads
Sarah Felbin
Felbin after applying the Mediheal Madecassoside Blemish Pads
Sarah Felbin
Tester feedback from senior commerce editor Sarah Felbin
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“I have very sensitive, oily skin that can break out if I look at it wrong. Add to that the dozens of new beauty products I'm testing each week, and I'm almost always dealing with some stubborn blackheads, whiteheads, or both. When I first notice signs of a breakout, I always make sure to grab these pads. The actual material of the pad is very thin and soft (not scratchy like some other pads I've tried, which can irritate my skin even more). There's a lot of product in each box of pads, so they're always fully saturated, even weeks after I've bought them. And I love that each box comes with a pair of clear plastic tweezers hidden underneath the lid, so I can quickly and easily grab a pad without having to stick my fingers inside. The pads apply a thin layer of clear, watery product that dries down quickly and layers easily underneath the rest of my skin care and makeup. And after a few uses, my skin looks calmer and clearer. These have been a medicine cabinet must-have for me since I first tried them. Madecassoside is the real deal!” —Sarah Felbin, senior commerce editor
More to know
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- Key ingredients: madecassoside, cica, glycerin, allantoin
- Who it's for: acne-prone skin
- Fragrance-free: yes
Best Moisturizer for Dry Skin: Illiyoon Ato Ceramide Cream
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Illiyoon
Ato Ceramide Cream
Amazon
Allure commerce writer Lily Wohlner applying the Illiyoon Ato Ceramide Cream
Lily Wohlner
Why it’s worth it: When skin is feeling dry and stripped, Illiyoon’s Ato Ceramide Cream does the heavy lifting, relying on plant-based ceramides to strengthen the skin barrier, plus glycerin to deliver long-lasting hydration. Despite how moisturizing it is, the formula feels surprisingly lightweight and works for all skin types. Acne-prone skin can benefit, too, as its low-pH formula (your skin’s natural pH hovers around 5.5, and this cream clocks in at 6) helps keep irritation in check. Our editors, both acne-prone and not, say it sinks quickly into rough patches, soothing and hydrating them fast without clogging pores or leaving behind a heavy feel—making it a no-brainer for everyday use.
Tester feedback from commerce writer Lily Wohlner
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“This is my all-day, everyday essential for dry skin. Whenever my barrier feels parched, it’s the first thing I reach for—it instantly plumps and hydrates for hours. I’ve recommended it to so many friends looking for a rich moisturizer that never feels heavy, and the feedback is always the same: They repurchase as soon as it runs out. It’s been front and center on my vanity for three years, and I have no plans to ever change that.” —Lily Wohlner, commerce writer
More to know
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- Key ingredients: ceramides, glycerin
- Who it's for: all skin types, even acne-prone skin
- Fragrance-free: yes
Best Moisturizer for Oily Skin: Anua PDRN Hyaluronic Acid 100 Moisturizing Crea
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Anua
PDRN Hyaluronic Acid 100 Moisturizing Crea
Amazon
Felbin applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream
Sarah Felbin
Why it’s worth it: If you prefer lightweight hydration (hi, oily skin!), Anua’s PDRN Hyaluronic Acid 100 Moisturizing Cream nails it. The gel-cream sinks in instantly, leaving skin looking fresh, smooth, and softly luminous. Its formula blends PDRN—short for polydeoxyribonucleotide, a compound derived from salmon sperm DNA that’s been studied for its regenerative and healing properties—hyaluronic acid, and hydrolyzed collagen to help boost hydration and support smoother-looking skin over time, while glycerin draws moisture in, aloe curbs inflammation, and squalane helps seal it all in. The result? Long-lasting hydration with a barely-there feel.
Felbin before applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream
Sarah Felbin
Felbin after applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream
Sarah Felbin
Tester feedback from Felbin
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“My perfect moisturizer is lightweight, non-greasy, and deeply hydrating. This one from Anua checks every box. As the thin cream sinks in, it gets to work, moisturizing my sensitive skin (dry, flaky patches and all) while giving me a great glow. I also love that it comes in an easy-to-squeeze tube, so I don't have to stick my fingers into a jar of cream.” —Sarah Felbin, senior commerce editor
More to know
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- Key ingredients: PDRN, hydrolyzed collagen, hyaluronic acid, glycerin, squalane, aloe
- Who it’s for: oily skin
- Fragrance-free: yes
Best Mineral Sunscreen: Koolsol by Knours Ultra Light Invisible Mineral Sunscreen SPF 50
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Koolsol by Knours
Ultra Light Invisible Mineral Sunscreen SPF 50
Amazon
Han applying the Koolsol by Knours Ultra Light Invisible Mineral Sunscreen SPF 50
Sarah Han
Why it’s worth it: Mineral sunscreens have a reputation for leaving behind a chalky cast—and honestly, that concern isn’t totally unfounded. Since zinc oxide starts as a white powder, completely invisible formulas on every skin tone are, quite frankly, impossible. (We also know tinted sunscreens aren’t for everyone!) Enter Koolsol by Knours Ultra Light Invisible Mineral Sunscreen SPF 50, which comes impressively close to the real thing. Give it a good shake, apply, and you’ll notice how weightless it feels—more like a chemical SPF than a traditional mineral one. The formula is boosted with skin-friendly hydrators and soothers like cica, snow mushroom, aloe, and niacinamide, resulting in a finish that’s soft, smooth, and about as close to cast-free as mineral sunscreen gets.
Tester feedback from Han
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“I have never met a Korean mineral sunscreen—or any mineral sunscreen, especially untinted—that has this close to the feel of a chemical sunscreen. As you probably know, no mineral sunscreen can be 100% cast-free (zinc oxide starts as a white powder, after all!), but Koolsol Ultra Light Invisible Mineral Sunscreen SPF 50 leaves my complexion looking almost indiscernibly the same. I only notice the teeniest tinge of cast in real life, but I honestly don't think an observer would. (My boyfriend, who looks at my face quite a lot, couldn't tell!) It applies so elegantly, like a lightweight moisturizer, and leaves my skin looking dewy, but not overly so. I'd never thought I'd say such a thing, but I think I even prefer this mineral option over Knours' chemical SPF (which is also nice, to be fair)!” —Sarah Han, commerce editor
More to know
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- Key ingredients: zinc oxide (10%), niacinamide, snow mushroom, aloe, cica
- Who it's for: all skin types, especially those sensitive to chemical SPFs
- Fragrance-free: yes
Best Chemical Sunscreen: Round Lab Birch Moisturizing Sunscreen UVLock SPF 45+
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Round Lab
Birch Moisturizing Sunscreen UVLock SPF 45+
Amazon
Allure contributing commerce writer Christa Joanna Lee applying the Round Lab Birch Moisturizing Sunscreen UVLock SPF 45+
Christa Joanna Lee
Why it’s worth it: After the massive success of Round Lab’s Birch Moisturizing Sunscreen, expectations were high for the FDA-approved UVLock version—and the brand delivered. The texture is smooth, lightweight, and easy to spread, making it a dream to wear alone or layered under makeup. Claire Chang, MD, a board-certified dermatologist in New York City, is a fan, too, thanks to hydrating staples like hyaluronic acid and glycerin, plus antioxidant protection from niacinamide. “It blends in easily and layers beautifully with other skin-care products and makeup,” Dr. Chang e told Allure. The addition of birch sap, panthenol, and purslane extract helps calm and soothe, making it especially appealing for easily irritated skin.
Tester feedback from contributing commerce writer Christa Joanna Lee
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"I can’t believe it took me this long to try the Round Lab Birch Moisturizing Sunscreen. Now I fully get the hype. It disappears instantly, makes my skin feel hydrated thanks to the birch sap, and honestly, my only complaint is that it doesn’t come in a jumbo bottle so I can slather it everywhere." —Christa Joanna Lee, contributing commerce writer
More to know
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- Key ingredients: avobenzone, homosalate, octisalate, birch tree sap, niacinamide, glycerin (no percentages of UV filters listed)
- Who it's for: all skin types
- Fragrance-free: yes
Best Gel Cleanser: Mixsoon PDRN Collagen Gel Cleanser
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Mixsoon
PDRN Collagen Gel Cleanser
Amazon
Why it’s worth it: If your skin barrier is feeling raw or irritated, Mixsoon’s PDRN Collagen Hydrating Gel Cleanser gently cleanses without stripping, using moisture-binding ingredients like glycerin, sorbitol, and a trio of hyaluronic acids to keep skin soft and plump post-rinse. Its standout rice-derived PDRN (salmon, who?) is paired with collagen extract, fermented soybean, and peptides to support and replenish stressed skin. The formula effectively lifts away daily buildup while helping your barrier stay calm, hydrated, and balanced.
Han applying the Mixsoon PDRN Collagen Gel Cleanser
Sarah Han
Han after applying the Mixsoon PDRN Collagen Gel Cleanser
Sarah Han
Tester feedback from Han
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“I have combo skin, but depending on the cleansers I use, my skin can definitely feel tight and uncomfy after my usual nighttime double cleanse (I really take my time to very thoroughly massage in my cleansing oil or balm, too). In my experience, gel cleansers are least likely to strip my skin, and Mixsoon's PDRN Collagen Hydrating Gel Cleanser is no exception. It feels so incredibly soothing on my skin, and I do feel the hydrating benefits from PDRN, hyaluronic acid, collagen, and peptides. While no wash-off product is going to be intensely hydrating, I can always count on this one to keep my complexion happy and balanced. P.S. I also like that Mixsoon discloses the pH, which at 5.5, is very similar to our skin's natural pH and thus unlikely to cause irritation.” —Sarah Han, commerce editor
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- Key ingredients: rice-derived PDRN, collagen, peptides
- Who it’s for: all skin types
- Fragrance-free: yes
Best Eye Patches: Abib Collagen Eye Patches
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Abib
Collagen Eye Patches
Amazon
Why it’s worth it: Abib’s Collagen Eye Patches are basically eight hours of sleep in undereye mask form. Whether you use them in the morning or before bed, they help tackle puffiness, dark circles, eye bags, and crow’s feet for smoother, more refreshed-looking skin. In addition to ‘ol faithfuls such as hyaluronic acid, ceramides, and vegan collagen, the formula features jericho rose—a.k.a. the “resurrection plant,” which can survive in extreme desert environments by locking in water—so it’s no surprise these jelly-like patches flood your delicate undereyes with hydration. While they’re mainly designed for the undereyes, you can also place them on your forehead, neckline, or smile lines—wherever your skin needs extra love. Thanks to their winged shape and lightly embossed texture, they stay put and feel comfortable—so you can walk around, multitask, or sip your morning coffee while they do their thing.
Tester feedback from Han
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“I’m all about retinal—and really, most vitamin A derivatives, but mostly retinal because of its effectiveness. I’ve been sheetmasking way more regularly in the colder months (my skin craves hydration, hydration, hydration!), and I love popping in a pair of these Abib retinal patches underneath a soothing sheet mask for added undereye-firming benefits. A major plus? I can plop on my patches a tad closer to my lower lashline than a sheet mask can—that little space matters to me! These particular patches are slightly textured, too, so they stay off impressively well, especially compared to other (more slippery) masks I’ve tried.” —Sarah Han, commerce editor
More to know
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- Key ingredients: jericho rose, vegan collagen, hyaluronic acid, ceramides
- Who it’s for: all skin types
- Fragrance-free: yes
Best Eye Cream: Beauty of Joseon Revive Eye Cream Ginseng + Retinal
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Beauty of Joseon
Revive Eye Cream Ginseng + Retinal
Amazon
Han applying Beauty of Joseon Revive Eye Cream Ginseng + Retinal
Sarah Han
Why it's worth it: You may know Beauty of Joseon for its viral sunscreen, but don't sleep on (literally!) the Revive Eye Cream Ginseng + Retinal. Puffy undereyes meet their match, thanks to anti-inflammatory ginseng. We’re not the only fans, by the way. "I love the ultra-nourishing and soothing formula with the added (gentle) kick of retinal," says cosmetic chemist Ramón Pagán. But what is retinal, anyway? As Hee Jin Koh, MD, a board-certified dermatologist based in New Jersey, explains, "Retinal only requires a one-step conversion to the active form of retinoid acid, unlike retinol, which requires a two-step conversion." In layman's terms, retinal works faster and is less irritating than retinol.
Tester feedback from Han
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"I'm unconvinced eye creams provide long-term, visible results (e.g. minimizing the look of fine lines) without retinoids involved. Beauty of Joseon's Revive has been a staple in that regard. The custardy formula absorbs almost immediately and makes my undereyes look refreshed and slightly brighter. I even dab some onto my forehead lines (not super noticeable as of now, but you can't be too preventative)." —Sarah Han, commerce editor
More to know
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- Key ingredients: retinal, ginseng, glycerin, niacinamide
- Who it's for: anyone who wants to address/help prevent fine lines, those sensitive to regular retinol
- Fragrance-free: yes
Best Soothing Serum: Skin1004 Madagascar Centella Probio-Cica Intensive Ampoule
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Skin1004
Madagascar Centella Probio-Cica Intensive Ampoule
Amazon
Allure contributing commerce editor Deanna Pai applying Skin 1004 Madagascar Centella Ampoule
Deanna Pai
Why it’s worth it: Skin that’s constantly dealing with irritation, breakouts, or environmental stress needs products that know how to get down to business. Featuring Centella asiatica (a.k.a. cica), which has long been used in Asian medicine and skin care for its calming, repairing properties—and in modern times where pollution and sensitivity go hand in hand—Skin1004’s Madagascar Centella Probio-Cica Intensive Ampoule excels in soothing irritated complexions. Shari Marchbein, MD, a board-certified dermatologist in New York City, told Allure that the ingredient is naturally packed with amino acids, fatty acids, antioxidants, and vitamins that help support smoother texture, better hydration, firmer-looking skin, and fewer blemishes.
Where the brand switches it up, though, is with its sourcing. Skin1004 relies on Madagascar (an island praised for its biodiversity) for its key ingredient, cica, and thenferments the botanical to enhance its soothing and barrier-repairing—making it a smart pick for stressed, reactive, or breakout-prone skin.
Tester feedback from contributing commerce editor Deanna Pai
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“This soothed my breakout-prone skin and even seemed to take down the redness of an active zit. After applying this before bed, I woke up to brighter, clearer skin.” —Deanna Pai, contributing commerce editor
More to know
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- Key ingredients: fermented cica, cica, madecassic acid, asiaticoside, asiatic acid, ceramide NP
- Who it’s for: acne-prone skin
- Fragrance-free: yes
Best Cleansing Oil: Ma:nyo Factory Cleansing Oil
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Ma:nyo
Factory Cleansing Oil
Amazon
Allure senior news editor Nicola Dall’Asen using Manyo Factory Cleansing Oil
Nicola Dall'Asen
Why it's worth it: Korean cleansing oils are elite—they never feel overly heavy or pore-clogging, even after they've been swiftly washed down the drain. Apply Ma:nyo Factory's Cleansing Oil to dry skin and give yourself a gentle massage, rubbing the formula in circular motions to break down every last bit of makeup and sunscreen before emulsifying with a bit of water, and then washing it off completely. Once you try it for yourself, you'll quickly understand why it earned a spot on Olive Young's (a.k.a. the Sephora of South Korea) 2025 Awards List (and 2024, 2023…and so on) , which compiles the year’s best-selling products across skin care, makeup, hair care, and more.
Tester feedback from senior news editor Nicola Dall’Asen
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"Oil cleansing for a few minutes every single night has taken my skin from good to great, and Ma:nyo's Pure Cleansing Oil has been my go-to. When my pores are particularly clogged, I can physically feel the sebum and dirt coming out after rubbing a couple of pumps of this gentle formula into my skin. It's the only reason my facialists are always telling me there's no need for extractions." —Nicola Dall’Asen, senior news editor
More to know
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- Key ingredients: argan kernel oil, jojoba seed oil, olive oil
- Who it's for: people who wear makeup, people concerned with blackheads
- Fragrance-free: yes
Best Daytime Sheet Mask: Dr. Jart+ Cryo Rubber Lifting Mask
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Dr. Jart+
Cryo Rubber Lifting Mask
Amazon
Why it’s worth it: Dr. Jart+’s Cryo Rubber Lifting Mask might make you look like a transformer while it’s on, but the results are worth it. In just 20 minutes, skin looks more hydrated and visibly lifted. It’s a serum-and-mask duo: Smooth the included ampoule onto skin first, then seal it in with the two-piece rubber mask and let it work its magic.
The mask feels instantly cooling—part of what gives skin that fresh, lifted look—and it’s packed with smoothing peptides and adenosine to help support firmness. Once time’s up, finish with the rest of your routine and get on with your day. It also comes in three versions (hydrating, brightening, and calming for redness), so you can choose the one that best suits your skin concerns.
Han applying the Dr. Jart+ Cryo Rubber Lifting Mask
Han removing the Dr. Jart+ Cryo Rubber Lifting Mask
Sarah Han
Tester feedback from Han
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“Dr. Jart+ is a sheet mask OG brand for me, and I’ve been loving its gel masks as of late because they have a pre-mask ampoule that is super juicy and hydrating—I really feel like the mask helps push the product into my skin. The colors are fun, too, I admit! Who doesn’t love a pink, blue, green, or yellow moment? You can’t go wrong with any of the peptide-infused formulas—here, you see the Soothing iteration, which is chock-full of allantoin, one of my favorite, you guessed it, soothing ingredients (alongside cica, of course). Redness, goodbye!” —Sarah Han, commerce editor
More to know
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- Key ingredients: peptides, adenosine, vitamin E (Step 1); glycerin, allantoin (Step 2)
- Who it’s for: those with fine lines, wrinkles, or dullness that need a pick-me-up
- Fragrance-free: no
Best Peel-Off Mask: Medicube Collagen Night Wrapping Mask
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Medicube
Collagen Night Wrapping Mask
Amazon
Allure features director Dianna Mazzone Singh peeling off the Medicube Collagen Night Wrapping Mask
Dianna Singh
Why it's worth it: The Korean mask hype is real and well-deserved, and the TikTok-viral Medicube Collagen Night Wrapping Mask is proof. (Also, it’ll probably fare better for restless sleepers.) Apply an even layer across your entire face, wait around 15 minutes for the mask to dry, and then snooze away. While you're off in dreamland, all these good-for-skin ingredients—niacinamide, hyaluronic acid, collagen extract, and ceramide NP—sink in to make your skin look like a dewy dumpling and boost elasticity. Come morning, gently peel off your mask and rinse off any remaining pieces with lukewarm water.
Tester feedback from features director Dianna Singh
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"The way my skin looks with a layer of Medicube Collagen Night Wrapping Mask is exactly how I want my skin to look without it: glassy, glowy, and clear. And with each overnight—yes, overnight—application of its niacinamide- and hyaluronic acid-infused formula, I get a little bit closer to that goal. I've been using it once or twice a week, and never cease to be delighted by the satisfaction of peeling it away in the morning." —Dianna Singh, features director
More to know
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- Key ingredients: niacinamide, hyaluronic acid, glycerin, collagen extract, ceramide NP
- Who it's for: everyone who doesn't mind a peel-off mask
- Fragrance-free: yes
Best Clay Mask: Innisfree Super Volcanic Pore Clay Mask
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Innisfree
Super Volcanic Pore Clay Mask
Amazon
Why it’s worth it: If congested pores and excess oil are your main concerns, a clay mask is one of the fastest ways to reset your skin. Innisfree’s Super Volcanic Pore Clay Mask uses mineral-rich clay to absorb buildup and shine, clearing pores in its wake. The formula also includes lactic acid, a gentle exfoliant that helps sweep away dead skin cells and encourages fresher skin to surface, which Aegean Chan, MD, a board-certified dermatologist based in Santa Barbara, told us prevents pore blockages that lead to breakouts. Unlike some clay masks that leave skin feeling tight, lactic acid mimics a "naturally occurring group of molecules found in our skin that helps to hydrate and maintain the skin barrier,” Dr. Chan says. It’s also a natural humectant, which means it attracts water to the skin! The result is a cooling, wash-off treatment that helps minimize the look of pores, blackheads, and oil, while keeping skin calm—all for under $20.
Pai before using the Innisfree Super Volcanic Pore Clay Mask
Deanna Pai
Pai after using the Innisfree Super Volcanic Pore Clay Mask
Deanna Pai
Tester feedback from Pai
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"I'm not a hydration girlie. Instead, I look for masks that can suck the gunk out of my pores with abandon, and this mask does exactly that. What makes it great isn't just the combo of bentonite and kaolin clays, but the addition of volcanic ash and lactic acid for dual exfoliation. I liked that I got a little scrubbing action as I was rinsing it off—and my skin looked way more even and radiant after just one use." —Deanna Pai, contributing commerce editor
More to know
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- Key ingredients: volcanic ash clusters, lactic acid, bentonite, kaolin, walnut shell powder
- Who it’s for: people with acne-prone, oily skin
- Fragrance-free: yes
Best Hyaluronic Acid Serum: Torriden Dive In Low-Molecular Hyaluronic Acid Serum
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Torriden
Dive In Low-Molecular Hyaluronic Acid Serum
Amazon
Han applying Torriden Dive In Low-Molecular Hyaluronic Acid Serum
Sarah Han
Why it's worth it: Trust us, this isn't any run-of-the-mill HA serum. Torriden's take, a.k.a. The Dive In Low-Molecular Hyaluronic Acid Serum, has a 5D Hyaluronic Acid Complex, which means it’s formulated with five types of HA molecules that penetrate your skin at different levels for instant and long-lasting hydration. Panthenol and allantoin provide extra hydration and soothing benefits. It's also lightweight enough that you can mix it with another serum of your choosing—including cushioning your usual retinol serum to minimize irritation.
Tester feedback from Han
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"There's something oh so satisfying about this serum's silky texture. It dries down almost immediately, and my skin always feels bouncier with each application. At nighttime, I often pair it with my retinol serum to offset any dryness." —Sarah Han, commerce editor
More to know
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- Key ingredients: hyaluronic acid (five types across high, medium, and low weights), panthenol, and allantoin
- Who it's for: everyone
- Fragrance-free: yes
Best Retinol Serum: Iope Retinol Super Bounce Serum
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Iope
Retinol Super Bounce Serum
Amazon
Han applying Iope Retinol Super Bounce Serum
Sarah Han
Why it's worth it: Iope’s Retinol Super Bounce Serum blends a gentle yet effective proprietary Granactive Retinol—a stabilized retinoid complex—with soothing cypress leaf extract to soften signs of aging and boost bounciness in your skin. The serum’s formula activates quickly, releasing encapsulated retinol gradually to reduce irritation while maintaining all of its potent goodness. Just apply a pump or two in the morning and evening, follow with SPF, and you're all set.
Tester feedback from Han
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“In my 30s, I've committed to applying retinol serum every night to continue aging gracefully. (Ever heard of Asian don’t raisin?) A lot of formulas don’t jive with my skin, but Iope has yet to let me down. I first fell in love with the Best of Beauty-winning Retinol Expert before switching over more regularly to Retinol Bounce—because I find that I like the slippier texture more, and it feels slightly more hydrating. Retinol Bounce melts into my skin, and my complexion is noticeably plumper after the fact. I think my moisturizer absorbs better, too.” —Sarah Han, commerce editor
More to know
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- Key ingredients: pure retinol, encapsulated retinol, granactive retinoid, Bio-Seletinoid, Lactobacillus ferment
- Who it's for: anyone who wants to target fine lines and texture
- Fragrance-free: yes
Best Vitamin C Serum: Dr.Althea Vitamin C Serum
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Dr. Althea
Vitamin C Serum
Amazon
Why it's worth it: Dr.Althea's Vitamin C Boosting Serum provides a double dose of brightening power with its tag-team of 63% vitamin C (via hippophae rhamnoides water, a sea buckthorn derivative) and tranexamic acid. Say goodbye to stubborn discoloration and dullness without any harsh side effects—thanks to hyaluronic acid, allantoin, and cica. If you do have particularly sensitive skin, give the Gentle Vitamin C Serum—which features a lower concentration of 20% vitamin C— a go.
Tester feedback from contributor Devon Abelman
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"Dr.Althea's Vitamin C Boosting Serum boasts eight types of hyaluronic acid and cica, alongside the main source of vitamin C, sea buckthorn (also known as Hippophae rhamnoides water). I really appreciate that there’s no off-putting scent and the silky formula absorbs instantly sans greasy residue—I can layer moisturizer and sunscreen with no problem."—Devon Abelman, contributor
More to know
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- Key ingredients: hippophae rhamnoides water (63%), allantoin, cica, tranexamic acid, hyaluronic acid
- Who it's for: people with dark spots and dullness
- Fragrance-free: yes
Best Lip Balm/Mask: Laneige Lip Sleeping Mask
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Laneige
Lip Sleeping Mask
Amazon
Former Allure shopping market editor Angela Trakoshis applying Laneige Lip Sleeping Mask
Angela Trakoshis
Why it's worth it: Laneige's Lip Sleeping Mask is an all-time Allure editor-favorite—and it took home a 2024 Readers' Choice Award, proving it's a go-to among readers, too. This buttery formula softens and plumps lips overnight thanks to a moisture-boosting blend of coconut oil, murumuru seed butter, and shea butter. (Laneige also offers a lighter daytime balm, but you can also use this mask during the day for a heavier-duty option.) Plus, vitamin C makes an appearance to provide lasting protection against free radicals and environmental aggressors.
Tester feedback from former shopping market editor Angela Trakoshis
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"It moisturizes lips for hours on end—no reapplication needed. I apply the smallest amount of this stuff on my dry lips at night and am guaranteed to wake up with soft, hydrated lips in the morning.” —Angela Trakoshis, former shopping market editor
More to know
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- Key ingredients: coconut oil, murumuru seed butter, shea butter, vitamin C
- Who it's for: everyone
- Fragrance-free: no
Best Overnight Sheet Mask: Biodance Bio-Collagen Real Deep Mask
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Biodance
Bio-Collagen Real Deep Mask
Amazon
Lee applying the Biodance Bio-Collagen Real Deep Mask
Christa Joanna Lee
Why it's worth it: The talk of the K-beauty town? Biodance Bio-Collagen Real Deep Mask. This incredibly soothing gel mask substitutes regular ‘ol hyaluronic acid with oligo-hyaluronic acid, which the brand says penetrates and hydrates more deeply (because of its lower molecular weight) than the former. That’s not all: Low-molecular collagen helps refine enlarged pores, smooth the look of fine lines, and boost your skin with the bounciness it deserves. While many of you have heard about the overnight mask of it all, you don't necessarily need to leave it on all night (especially if you're a side sleeper or toss and turn). But, for the best results, give it three to four hours—or until the mask turns transparent, so you know everything has fully soaked into your skin. Maximum glowiness is the name of the game, and Biodance has a winner.
Lee immediately after applying the Biodance Bio-Collagen Real Deep Mask
Christa Lee
Lee immediatley after removing the Biodance Bio-Collagen Real Deep Mask
Christa Lee
Tester feedback from Lee
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“This jelly-like hydrogel mask is very slippery, so fair warning: Don’t try to throw it on while you’re in a rush. Once it’s in place, though, it feels incredibly cooling and refreshing, which is exactly what I want at the end of a long day, and it sticks nicely to the curves of my face. I usually reach for cloth or fiber masks that are dripping with serum for that instant hit of hydration, but this one stayed plenty saturated and did a great job plumping up the dry spots on my cheeks and forehead where fine lines tend to pop when my skin’s feeling thirsty.” —Christa Joanna Lee, contributing commerce writer
More to know
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- Key ingredients: low-molecular collagen, galactomyces, oligo hyaluronic acid, and niacinamide
- Who it's for: everyone who likes a sheet mask
- Fragrance-free: yes
Best Leave-On Mask: Sulwhasoo Overnight Vitalizing Mask
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Sulwhasoo
Overnight Vitalizing Mask
Amazon
Why it's worth it: If your skin's feeling extra dry and chapped, swap your usual moisturizer for a richer treatment like Sulwhasoo's Overnight Vitalizing Mask. This nighttime leave-on locks in moisture to reinforce and strengthen your barrier all night long—and all of the next day. Jujube and pomegranate extracts, the two hero ingredients that make up the brand's Nutritive Red Elixir, are full of antioxidants to help soothe and repair skin. Gently rinse off in the morning with lukewarm water, and et voila, you’re glowing.
Lee applying the Sulwhasoo Overnight Vitalizing Mask
Christa Joanna Lee
Lee after applying the Sulwhasoo Overnight Vitalizing Mask
Christa Joanna Lee
Tester feedback from Lee
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“The texture feels incredibly indulgent and luxe as it goes on—it feels like such a treat for my sensitive skin prone to dryness. It absorbs beautifully, leaving just a hint of dewiness, but never in that uncomfortable, hair-sticking-to-your-face way. By morning, there wasn’t a trace of residue—I even forgot to wash it off—and my skin was unbelievably soft, supple, and deeply hydrated. Cold weather doesn’t stand a chance against this mask.” —Christa Joanna Lee, contributing commerce writer
More to know
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- Key ingredients: jujube and pomegranate extracts, glycerin, squalane, shea butter
- Who it's for: everyone, especially those with dry skin
- Fragrance-free: no
Best Cleansing Balm: Banila Co Clean It Zero Cleansing Balm
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Banila Co
Clean It Zero Cleansing Balm
Amazon
Why it's worth it: No list of popular Korean skin-care products is complete without Banila Co's Clean It Zero Cleansing Balm, which sells one jar every few seconds globally. Similar to oil cleansers, this sherbet-like solid should be applied to dry skin and thoroughly massaged in—this is where it melts into a smooth oil—to break down all of the makeup (waterproof and otherwise) and dirt accumulated from the day. Spiked with antioxidant-rich vitamins C and E, it's impossibly gentle and never leaves skin feeling stripped, making it the perfect first step to any double-cleansing routine.
P.S. If you have specific skin concerns, like blackheads, the balm is also available in Clarifying, Calming, Brightening, and Nourishing versions.
More to know
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- Key ingredients: acerola berry (rich in vitamin C), vitamin E
- Who it's for: people who wear sunscreen (so, theoretically, everyone!) and/or makeup
- Fragrance-free: no
Best Cream Cleanser: The Face Shop Rice Water Bright Foaming Cleanser
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The Face Shop
Rice Water Bright Foaming Cleanser
Amazon
Why it's worth it: To cap off your double cleanse, follow up with a water-based face wash like The Face Shop's Rice Water Bright Facial Foaming Cleanser. True to its name, this cream-to-foam formula features rice water (rich in vitamins A, B, and E) to provide a mild, brightening cleanse. In short, expect glowing skin that feels nourished, not tight, and provides a clean slate for the rest of your skin-care products to work their magic (and absorb properly).
More to know
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- Key ingredients: rice water, rice bran oil, soapwort extract (natural surfactant)
- Who it's for: everyone
- Fragrance-free: no
Best Color-Correcting Cream: Erborian CC Red Correct
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Erborian
CC Red Correct
Amazon
Why it's worth it: You get the best of both worlds with Erborian CC Red Correct. Powered by soothing cica and moisturizing glycerin, this skin care-makeup hybrid applies green but adjusts to match your complexion, blurring texture and tamping redness. You may even skip your usual concealer, saving you precious time during rushed mornings. There's a bonus SPF 25 to boot, but as always, we encourage you to apply a standalone sunscreen with SPF 30 or higher.
More to know
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- Key ingredients: cica, glycerin, octinoxate (6%), octisalate (2%), titanium dioxide (2.34%), zinc oxide (3.84%)
- Who it's for: people who have redness, acne-prone skin
- Fragrance-free: no
Best Exfoliator: Amorepacific Treatment Enzyme Peel
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AmorePacific
Treatment Enzyme Peel
Amazon
Why it's worth it: If the word "peel" usually has you (and your sensitive skin) running for the hills, Amorepacific's Treatment Enzyme Peel is about to change your perception. Unlike typical at-home peels, this is a gentle exfoliating powder that, when mixed with water, turns into a weightless cleansing foam that hugs your face. Plant-derived enzymes derived from green tea deep cleanse pores, removing dirt and dead skin cells that can dull your glow. You can use it daily, or as often as you'd like. Simply dispense a quarter-size amount of powder into your palm, add a bit of water to emulsify, and massage the now-foamy formula into your skin.
More to know
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- Key ingredients: green tea-derived probiotic enzymes, allantoin, hyaluronic acid, cotton extract
- Who it's for: anyone who wants a deep cleanse
- Fragrance-free: no
Frequently Asked Questions
What are the biggest Korean skin-care trends for 2026?
According to New York City-based dermatologist Jane Yoo, MD, 2026 is the year of Korean skin care, and these are some of the areas you can expect to see the biggest innovations:
Fermented Ingredients:
Korean skin care prioritizes ultra-gentle, sensitive-skin-friendly formulas featuring fermented ingredients like ceramides, postbiotics, and cica (short for Centella asiatica), which will continue to dominate daily routines as they promote barrier repair and long-term skin health.
Clinically Proven Actives:
Driven by the growing interest in K-beauty professional procedures, Dr. Yoo expects continued demand for pre- and post-procedure care as well as products that deliver results comparable to clinical treatments. “I think we will see different delivery systems being employed to have actives penetrate the skin barrier and increase the efficacy of products,” she says.
PDRN:
If you haven’t heard of it yet, PDRN is a DNA-based compound—often sourced from salmon sperm—known for stimulating collagen, boosting hydration and elasticity, and calming inflammation. It’s having a major moment in skincare, showing up in everything from collagen creams to serums. According to Dr. Yoo, expect even more options soon, including vegan formulations and combinations with other powerhouse ingredients like retinol and antioxidants. FYI: Dr. Yoo warns that Injections of PDRN are illegal by the FDA, and there have been side effects and complications from healthcare professionals permanently scarring skin. So, make sure you’re only applying it topically.
Bioactive peptides:
Bioactive peptides—short chains of amino acids that can send specific signals to skin cells to stimulate collagen, support repair, and improve elasticity—are now finding their way into regular consumer formulations due to demand for professional-level results at home. Dr. Yoo says that delivery systems that enhance penetration and efficacy will be key here.
Lightweight sunscreen:
“Everyone is obsessed with Korean sunscreens,” says Dr. Yoo. With the forthcoming FDA approval of Parsol Shield (a new broad-spectrum UV filter that results in lighter formulations), there will come a slew of “wonderful, diverse, and inclusive sunscreen options headed our way,” she says.
Meet the experts
- Claire Chang, MD, a board-certified dermatologist in New York City
- Hee Jin Koh, MD, a board-certified dermatologist based in Clifton, NJ
- Jane Yoo, MD, a board-certified dermatologist based in New York City
- Ramón Pagán, a cosmetic chemist
How we test and review products
When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.
For our list of the best Korean skin care on Amazon, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
Kim Kardashian’s Teased-Up Hair Is So Fran Fine—Watch the Video
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"She was working in a family boutique in Calabasas" doesn't have the same ring to it as “working in a bridal shop in Flushing, Queens," but Kim Kardashian's teased-up hairstyle would be right at home on a remake of the '90s classic sitcom The Nanny regardless.
Fran Fine is an irreplaceable beauty icon, what with her voluminous, backcombed bouffants, headbands, and lipstick, and Kardashian absolutely channeled the titular nanny for her recent visit to sister Khloé's podcast Khloé in Wonderland. For the sisterly chat, Kardashian wore her hair pulled tightly back from her face with all the volume concentrated right at the crown of her head, similar to a ‘60s-style bouffant like those worn by Priscilla Presley back in the day and Lana del Rey in the 2010s. To really emphasize the sky-high volume, she wore a wide black leather headband placed just behind her hairline. The lengths were styled straight and worn long, flowing down to mid-back.
We know Fran would be all about the hairstyle, but we also think she'd be a fan of Kardashian's halter top and fur coat combo too. (And we know Fran loved a headband; she often wore the hair accessory with her teased styles.) The Skims founder finished off her throwback glam look with a warm, soft brown eye, a pink cheek and lip, and her signature short pinky-white nails. Khloé, on the other hand, kept things short and sweet, styling her bob in loose waves.
This isn't the first time Kardashian has flirted with a retro aesthetic. For the holidays, she went for a coquettish vibe by accenting her fluffy curls with a sweet ivory satin bow. Rumors of a The Nanny remake have quieted in recent years, but if they ever decide to make it happen, Kardashian should definitely make a cameo.
Watch the interview below: